Steps to Building a Bridge that Connect your Vision and Strategy

The most important step in executing well is to build a bridge that connects your vision and strategy to the execution of your Business Plan. The more bridges you have in place, the more likely you are to reach your goals. Similarly, the absence of any one bridge could derail your efforts. But how do you go about building them? First, get comfortable with the fact that it’s a never-ending process. Below are five tools and techniques that can help you execute your goals:

1. Plans for Success. Effective execution starts with a plan. The ability to execute effectively can be undermined early in the implementation process for several reasons. Few people use action plans to help manage the many initiatives required to achieve a vision. CEOs and small business owners fail to hold people accountable for developing and using action plans, and when a plan is developed it is not always aligned with the projects that are critical for delivering results.

2. Achieve Top Performance. In today’s competitive business environment, every employee of your company must work at their full potential. Setting goals that are quantifiable, have target dates and deadlines, and hold management and employees accountable will drive your business forward.

3. Hold People Accountable. At work, people who have a high level of accountability will take initiative to ensure the success of a project, provide early warning of potential problems, and try to resolve a problem even if it is not their fault. One reason we hesitate to tackle the accountability problem in a timely way is a lack of clarity on what the person is accountable for in the first place. Discussions about accountability can be straightforward with less conflicts when everyone knows ahead of time what is expected and how success will be measured. Set measurable goals, assign people, set start and completion dates and follow-up to ensure success.

4. Improve Decision Quality and Acceptance. There are three things you can do to improve the quality of decisions: a) Make sure that people directly involved are making the decisions. Empower people and hold them accountable for taking the initiative and addressing issues as soon as they arise. b) Involve the right people in decisions. Include experienced employees and advisors who provide relevant information that you might not possess. c) Use an objective, methodical approach to avoid letting emotion or bias cloud your decision-making or simply default to the kinds of decisions you’ve made in the past.

 Effective execution frequently requires a change in behavior on the part of those who you depend on to deliver the expected results. Leadership behavior has a direct impact on the level of resistance to change; people are much less likely to change successfully if they are forced to move to action. Seek professional advice to make the needed changes to your company in order to succeed.

The Bottom Line Today

Most CEOs and small business owners understand that an energizing, well-conceived vision and a realistic, well planned strategy are critical to success. They appreciate the need for highly engaged employees with the skills required to do the job, for superior products and services and for listening to the customer. Yet, even when these core factors are in place, many small companies are still not able to deliver consistent results. Execution is challenging. Yet, if other companies can build and maintain the bridges that close the execution gap, so can yours.

CEO Advisor, Inc. has the expertise and experience to help you bridge the gap between vision, strategy and execution. Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today for a no cost initial consultation at (949) 759-8676 in Orange County or visit us at for more information.

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