Improving Business Performance

CEO Advisor can help you assess and address your business needs hands-on.

It’s easy to focus only on the day-to-day running of your business, especially in the early stages. But once your business is an established company, it is critical to focus on longer-term strategic planning. You need to set Business Goals, Sales Goals, Gross Margin targets, build your management team, identify new opportunities and better understand what drives performance.

Assessing your business performance and conducting strategic business planning will be useful especially if:
  1. Your business is unable to gain traction in key target markets or moving in a direction different from what you had planned.
  2. You are unsure if you are keeping up with changes in the marketplace or making the most of marketing opportunities.
  3. You are uncertain about how well the business is performing, especially versus your industry or direct competitors.
  4. You are not using or able to understand your financial statements.
  5. Your Business Plan and Forecast are out of date.
  6. The business may be becoming unwieldy or unresponsive to market demands and Gross Margins and Net Profits are slipping.
  7. You are unsure how to grow your company to the next level.
  8. Considering selling the company.
  9. Seeking Growth Capital.
  10. Growth is below 20% per year.
Focus On Core Strengths

Critical to your business performance is understanding where you actually excel – your core competencies and strengths, the products and services you offer, the level of success of your sales team and marketing efforts. You need to focus on the goals that drive success – what needs improvement, better reporting, what differentiates your products and services, how to capitalize from a sales perspective, how to launch new or complementary products or services to increase sales, profits and the value of your business.

It’s vital to address these key questions about your products and services:

  • How effectively are you matching your products and services to your customer’s needs?
  • Which products and services have strong Gross Margins? Which aren’t performing as planned? Which are not profitable at all?
  • Pinpoint which products and services offer both a high percentage of sales and high Gross Margins.
  • What critical issues do you have with sales, pricing, sales coverage, marketing and growth?
Build Value

As you build sales and profits, you want to ensure that you are also building value in your business.

This includes highly important factors such as:
  1. Strong Growth Rate
  2. Strong Gross Profit Margin
  3. Recurring Revenue Model
  4. Intellectual Property
  5. A Strong Sales Team that meets or exceeds sales goals consistently
  6. New Product/Service Development
  7. Strong Marketing Plan and execution
CEO Advisor, Inc. is a business consulting firm that specializes in helping companies grow to the next level, growth capital and mergers and acquisitions. Contact us today at (949) 629-2520 or email Mark Hartsell at for a free initial consultation.

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