Planning, Forecasting and Goal Setting for 2020

October, November and December should be your planning months to prepare for 2020 and maximize your opportunity for success. Planning, forecasting and goal setting are critical to any company, large or small.

CEO Advisor, Inc. works with CEOs, presidents and business owners of small and mid-size companies on strategy, growth, funding, mergers and acquisitions and the key to a successful year is up-front strategy and planning.

Conversely, if you are not committing the needed time and focus on planning, forecasting and goal setting for the upcoming year, you are leaving a lot of money on the table and risk your business and your livelihood near and long-term.


Planning for growth or an exit doesn’t mean just having a meeting with your staff or updating a brief business plan and going back to your daily routine. Business planning is a critical aspect of your business that enables you to rethink, adjust, plan, research, strategize, prioritize, focus and allocate resources to your largest opportunities, while minimizing wasted time and resources.

Planning For Growth or an Exit

Planning for organic growth, growth by acquisition, growth through funding, or planning an exit strategy and sale of your business takes discipline, expertise, the ability to strategize and mobilize around a focused effort. Execution is the follow-on implementation of your 2020 Plan in a well thought out, concentrated effort. If you are not executing on your Plan, you are wasting time and money, missing opportunities, burning valuable resources and causing irreparable harm to your company, many times on a permanent basis.


Creating a monthly Financial Forecast of Sales, Cost of Goods Sold (COGS or costs directly related to providing your products and services), Gross Profit (Sales minus COGS), Gross Profit Margin (Gross Profit divided by Sales), Expenses (Overhead), Net Profit and Net Profit Margin (Net Profit divided by Sales) is paramount to effectively running your business.

Additionally, a monthly Financial Forecast enables you to compare your actual results to your Forecast, proactively make needed adjustments to your business, eliminate wasted time and resources, increase Gross Margins and maximize your Profits.

Without a monthly Forecast, you are flying blind throughout the year with no metrics or financial goals. This, again, will have you leaving a lot of money on the table that will never be recovered. Forecasting is a straight forward process and a key part of planning for the new year that can be one of the biggest drivers of success and profits. Seek help from a seasoned business advisor to ensure success with this process.

Goal setting should entail all aspects of your business including:

a) Company goals

b) Management goals

c) Growth goals

d) Financial goals

e) Sales goals

f) Sales per Employee goals

g) Gross Profit and Gross Profit Margin goals

h) Net Profit and Net Profit Margin goals

i) Optimizing Financial Ratios

j) Other measureable goals to grow your business to the next level.

Without setting measurable goals, you and your employees may spend the majority of 2020 going day to day in a constant cycle of reactive tasks instead of proactively focusing on and accomplishing your goals, executing on your Plan, and maximizing sales and profits and the value of your business.

When I meet with CEOs of small and mid-size businesses throughout the year, they typically cannot answer the simple question, “What are your goals for this year?” They throw out short answers such as, “Grow the business”, or “Sales”, but cannot go beyond this and answer the question distinctly with their four to eight primary goals to drive their businesses forward to build profits and substantial value toward an optimal exit in the future.

This is due to a lack of planning, forecasting and goal setting and is a major deterrent to success and profits. CEO Advisor, Inc. provides expertise and experience to quickly and effectively assist you in planning, forecasting and goal setting for 2020. We address your specific needs with hands-on action, expertise and seasoned advice.

Contact Mark Hartsell, MBA, President of CEO Advisor, Inc. for a no cost initial consultation at (949) 629-2520, by email at or visit us at for more information.

Tags: , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *