Planning for Success in 2020

CEO Advisor, Inc. has expertise in helping CEOs, presidents and business owners focus on priorities to grow their businesses to the next level.

We are hands-on advisors that roll up our sleeves and perform desired work with the expertise you need.  First, we ask CEOs critical questions about planning and managing their business such as:

Does your company have a strategic plan? 

Does your company have a defined sales strategy to maximize sales? 

A marketing plan and budget to optimize leads and fuel sales? 

A clear path to increased Net Profits? 

An exit strategy that enables you to maximize the sale of your company at the right time for you?

Every business needs to plan. Unfortunately, there is a myth that associates business planning with start-ups. As a CEO or owner of a small or mid-size business, can you afford not to plan? Do you prioritize, focus and manage your time, staff and growth proactively?

Benefits of Planning

1. Proactively Guide Your Growth

Your business will grow or not depending on many factors, including overall economic trends, size of the industry, growth of the industry, specific market needs, your products/services, sales management effectiveness, proper management of labor, hard work and other elements. Businesses that plan do it to guide and accelerate their growth so they move proactively towards defined objectives, higher profits and higher value when deciding to sell rather than just reacting to business events, which is very risky and costly.

2. Manage Priorities

Goal setting involves focusing your time where it will generate the most sales and profit. Manage the company by prioritizing your most important goals according to your long-term objectives and plan.

3. Assign Responsibilities

A plan gives your company efficiency, accountability and develops organizational responsibilities. Clear accountability and responsibilities drive businesses forward, increase sales and profits, and build value for an optimal exit.

4. Track Progress

With a written plan, you can track your progress towards your defined goals and measure results. Without a plan, how can you tell whether or not you are moving in the right direction or measuring success? In addition to your financials, create a management dashboard to consolidate your reporting to optimize your decision-making and success.

5. Manage Your Cash Needs

Most businesses don’t plan well for their cash needs, yet this is critical to all companies. Financial forecasting is not only strategic to your business, but critical to setting goals for Sales, Gross Profits and Net Profits which are at the core of every business.

Business Planning is Critical to All Sizes of Companies


Strategy involves taking a hard look at your products and services, your core competencies and management team, your target markets, sales strategy, geographic sales coverage, your customers, pricing, operations, sales and marketing. Bring in the needed expertise to ensure your strategy yields success and optimizes sales, profits and the value of your business.

Define Responsibilities, Goals, Tasks, Deadlines and Budgets:

We collectively call these Milestones. These key aspects of business planning are critical to business success.

Financial Forecast:

One of the most important aspects of strategic planning is the financial forecast. A business needs to set financial goals and targets to truly measure its success and drive the business forward.

CEO Advisor, Inc. has the expertise, coupled with hands-on advice to help you plan, strategize, grow and succeed.

Call Mark Hartsell, MBA, President of CEO Advisor, Inc. today at (949) 629-2520, text Mark at (714) 697-3370 or email to schedule a free initial consultation.

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