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CEO Advisor® Newsletter
November 2012
Raising Capital; TCVN's Survivor 2012

Raising Capital to grow your business is not for the faint of heart, or for the inexperienced entrepreneur or business owner. Raising capital - whether a bank loan, SBA loan, convertible debt (a loan convertible to equity), equity funding from Friends and Family, High Net Worth Individuals (HNWI), Angel organizations, Super Angels, Venture Capitalists (VCs), a Private Placement, or just focusing on profits to self-fund your business requires expertise, discipline, time and focus.


As a business advisor to small and mid-size businesses, and as a Board Member of Tech Coast Venture Network (, I regularly advise CEOs and business owners on the preparation for funding and fundraising itself.  


TCVN Survivor 2012  

On November 15th at 5:00, TCVN hosts its annual Survivor 2012 event at Chapman University. Thirty entrepreneurs will pitch to earn a $25,000 investment from TCVN. This is a great event that represents practicing your pitch, networking, learning and a real competition of high caliber entrepreneurs. Click hereto register to attend. 


But it's not always that easy to secure a deal. 

Sophisticated investors today are both demanding and risk adverse. They want real traction with meaningful intellectual property (IP), products or services completed, sales with some brand name customers in target markets, a small sales team in place, a management team identified or in place, etc., etc.


Sophisticated investors expect:   

  • Realistic valuations  
  • A strong fundable, coachable CEO or management team  
  • A seat at the Board table  
  • A very large market  
  • Input on products/services, marketing and distribution; defensible technology   
  • Stipulations on their equity investment for improved leverage or to exit the investment.

Negotiating a Term Sheet with a prospective investor may be the most important step in the growth of your company - or the very survival of your company. Securing seasoned expertise will greatly increase your ability to prepare, reach out to qualified investors, gain credibility and expertise, and increase the valuation over what you could negotiate on your own. 

Contact Mark Hartsell, CEO of CEO Advisor, Inc. today at (949) 759-8676 in Orange County, CA, for a no cost initial consultation, by email at or visit us at
Executive Lunch & Learn Tuesday, Nov. 13th  at TriNet 
Join TriNet and guest speaker, Mark Hartsell, MBA, CEO of CEO Advisor, Inc. at TriNet's Irvine office for an exclusive luncheon and roundtable discussion on:
  • Preparation for funding and fund raising opportunities to fuel your growth
  • Building a management team affordably
  • Setting goals in the financial, sales and marketing areas of your business as critical factors in growing to the next level
  • Demonstrating how to break through to higher sales and profits
  • Opportunistic acquisitions for accelerated growth 

Date: Tuesday, November 13th
Time: 11:30 - 1:00
 TriNet, 3333 Michelson Drive, Suite 320, Irvine, CA

Space is limited. Registration required.

Mark Hartsell has thirty-three years of experience with small business and Fortune 250 corporations. He was most recently the founder, Chairman and CEO of Infocon America Corp., a software company that he funded, grew and sold to a NASDAQ company with a $2 billion market capitalization. As a small and mid-size business advisor to CEOs, presidents and business owners since 2004, Mark specializes in all facets of a company for accelerating growth from startups to established companies.

At this TriNet hosted event you will also meet and interact with fellow Orange County executives.


"I highly recommend Mark Hartsell, CEO of CEO Advisor, Inc. Mark and I rebuilt my management consulting business and, in all honesty, I couldn't have done it myself: incorporating, marketing plans, sales coaching, prospective client lists and a dozen other tasks - all in less than six months. He was easy to work with, supportive, and perhaps most importantly, he had workable, practical answers to my business questions and problems that flowed from his broad business experience."

CEO, Energy and Environmental Consulting Firm 

"Mark Hartsell and CEO Advisor, Inc. provide a unique advisory service for CEOs. He not only tackles high level strategic issues to assist CEOs navigate through challenging times, but Mark also gets very involved in actually addressing important issues head-on by performing the work to achieve tangible results.

Whether it is growing a business to the next level, turning a distressed company around or preparing a company for an exit, Mark's firm, CEO Advisor, Inc, provides a broad range of services and Mark is there for the CEO every step of the way."



Haynes & Boone, LLP

Words of Wisdom

"Focus on constant iteration of your product or service. Never hold too closely to your idea but be open to change and innovation." 

Candice Carpenter

"Yesterday does not equal tomorrow. Forget the past and move towards your goals."

Tony Robbins
Motivational Speaker

"Yesterday does not equal tomorrow. Forget the past and move towards your goals."
Tony Robbins
Motivational Speaker
"Yesterday does not equal tomorrow. Forget the past and move towards your goals."
Tony Robbins
Motivational Speaker

Prime Minister of the U.K.