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CEO Advisor® Newsletter
November 2011

Manage Your Business Growth 

When you think back on how you started your business, consider all of the planning and research that went into starting your business properly. You did do that, right? To get started on the right track you need the time to research the type of business you want to start and make sure you stay on track to build a growing business in a growing market. 


CEO Advisor, Inc. has helped business owners grow their businesses to the next level since 2004. Here are some key factors to managing the growth of your business, and increasing sales to achieve that growth. 

1. Focus on Strategy and Update your Business Plan

Your strategy and your business plan is what dictates how you spend your time, energy and money. You must take time out to refer to it often, and make sure that your business in on track and your forecast reflect your current realities. Too many business owners and CEOs of small and mid-size companies are reactive day in and day out instead of proactively planning, implementing and meeting goals. 

You should have goals, plans and milestones that you follow through on to help your business grow. Even small changes in your business market may require you to alter existing plans and goals and develop new ones. 

2. Keep Your Eye on the Numbers

Use your Profit/Loss Statement to a) monitor your monthly, quarterly and annual goals, and b) drive your business forward. Your financial statements also provide insight into the health of your business. Forecast your business ahead of time for 2012 with a monthly Financial Forecast to create sales and profit goals. Each month compare your monthly Financial Statements to your monthly Financial Forecast to monitor your progress and make needed changes to your business and personnel.  

3. Manage Your Time

Increase discipline within your business and with yourself. Track direct labor and lay-off excess or unproductive employees. Calendar your time, in advance every week to ensure the highest and best use of your time and your employees' time. 

4. Delegate/Outsource Specific Tasks

If you are a start-up or you own an established business, a growing business will demand a lot of your time. You and your staff have to deal with many things that may keep you from focusing on your core business needs. Use outsourced specialized companies when needed. Bring on a trusted advisor for key initiatives. November and December are planning months for the coming year and a great time to bring on a business advisor to prepare for 2012. 


You can identify staff members who can take on different, routine or managerial tasks, and you can outsource the rest. Many of your staff members will enjoy the opportunity to grow personally and professionally. Then, you'll be free to focus on the priorities required to profitably manage and grow your business. 

5. Manage Your Sales and Marketing

CEO Advisor, Inc. helps our clients hire and build sales teams, make existing sales teams more successful, create and implement marketing plans to support and increase sales, and track results and ensure accountability to achieve your goals.

Creating sales goals and managing to these goals is critical. This takes sales expertise, training, sales strategy, forecasting,  motivation, accountability and discipline. Properly building and managing your sales team, whether it is one or twenty people, is the catalyst to your success. 


Marketing is the least focused on area of all the CEOs we meet with on both coasts. Marketing strategy, planning and implementation creates the key differentiator in your business to your prospects and customers. Focus on both marketing and sales for a successful 2012.

CEO Advisor, Inc. can help you create a clear path to a successful 2012. Email Mark Hartsell, CEO at or call us today for a free initial consultation.

CEO Advisor, Inc. Advises MedDraft, Inc. on Business Strategy and Growth

CEO Advisor, Inc. (, a leading business advisory firm serving CEOs, presidents and business owners of small and mid-size companies is providing strategy, growth and business advisory services to MedDraft, Inc; an affiliate of Mnet Financial, Inc. in Aliso Viejo, CA. 


CEO Advisor, Inc. is a business advisory firm with a hands-on approach to growing businesses to the next level. We provide affordable business advisory services specializing in business strategy and goals, funding, operations, sales strategy, sales team building, marketing, finance, and mergers and acquisitions. 


As a trusted CEO Advisor® to business owners since 2004, we focus on driving growth and profits exclusively for business owners in a one-to-one advisory role on a weekly basis. 


Mnet Financial, Inc. is a full service provider of collection services for ambulatory surgery centers and hospitals nationwide. MedDraft's suite of payment plans and debt prevention solutions along with its's online bill pay service give patients access to needed payment options and is highly complimentary to Mnet Financial's collection services. 


David Hamilton, CEO of MedDraft and Mnet Financial states, "The regular positive feedback from our satisfied customers has brought us a real sense of accomplishment. It feels right that our next step would be to focus on expanding our MedDraft offer to a broader base of healthcare related companies." 


Mark Hartsell, CEO of CEO Advisor, Inc. states, "MedDraft's full range of collection and payment services solves a major issue for both surgery centers and their patients. Our business advisory services are focusing on positioning the company for continued growth and a strategy that will enable them to expand and better serve the healthcare industry." 


About CEO Advisor, Inc.

CEO Advisor, Inc. provides business advisory services affordably and effectively to meet the specific needs of CEOs, presidents and business owners of small to mid-size companies in a wide range of industries. 


CEO Advisor, Inc.'s mission is to advise business owners with the needed expertise and focus, coupled with hands-on advice and work performed to grow your business to the next level. By specializing in the needs of CEOs, presidents and business owners, we focus on growth, opportunities and challenges that you and your business encounter every day. 


Contact CEO Advisor, Inc. today at (949) 759-8676 in So. California, or (301) 580-8071 in the Washington, DC Metro area, by email at or visit us at for more information. 


Contact MedDraft, Inc. and Mnet Financial, Inc. at (866) 648-4677, by email at or visit them at www.MnetFinancial.comfor more information.


"As a President of a mid-size technology company, I have been very pleased with the services provided by CEO Advisor®. He contributed in many areas, but identified marketing and sales as our primary need. His guidance and contributions have been invaluable in establishing and maintaining a meaningful marketing and sales program for the company. He is a knowledgeable business advisor and a pleasure to work with."
CEO/President, Engineering Services/Manufacturing Company

"CEO Advisor, Inc. was extremely helpful in working with us to develop a meaningful business plan. My measure of a consultant's value is how much work he/she leaves for me to do vs. what they actually do. So many consultants tell you what you already know and then leave you to do all the actual work. Not so with CEO Advisor. That's why I hired them and they delivered on their promise to do the heavy lifting. I could never have completed the work we did together were it not for my CEO Advisor's steady and consistent work."


Web Application and Programming Co

Whether it is growing a business to the next level, turning a distressed company around or preparing a company for an exit, Mark's firm, CEO Advisor, Inc, provides a broad range of services and Mark is there for the CEO every step of the way."



Haynes & Boone, LLP

Words of Wisdom

"What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed." 


Dave Thomas 


Prime Minister of the U.K.